013 - How to Influence Stakeholders (feat. Andy Vitale)

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Andy and Patrick had a great conversation with Andy Vitale, the Director of User Experience at Polaris Industries, to learn about how designers can influence stakeholders. 

Listen in to hear: 

  • What designers can gain from building empathy for stakeholders and involving them in your design process

  • How designers can design for the business needs and the user needs in mind

  • How designers can more effectively communicate with stakeholders in their language


More about Andy: 

Andy Vitale is the Director of User Experience at Polaris Industries, a global powersports leader, where he leads user experience design across Polaris’ innovative product lines. 

Aside from his primary role at Polaris, Andy serves as Director of Design Impact for AIGA Minnesota and is an adjunct professor for Kent State University’s User Experience Design graduate program. He is also a member of the UXPA Cleveland Senior Advisory Board and the Program Advisory Committee for the Graphic Design & Interactive Media Program at the University of Wisconsin-Stout. Andy often writes about design and speaks at conferences and events.

Follow Andy on twitter at @andyvitale