025 - How to be Self-aware (feat. Ingrid Cruz)

025 - Ingrid Cruz.jpg

Andy and Patrick sat down with Ingrid Cruz to talk about how self-awareness can help designers with their career growth.


  • How to learn about the strengths and weaknesses that you my not see in yourself

  • How to foster a culture of feedback in a design team. 

  • How to look for self-awareness attributes when hiring a new design candidate


Ingrid is the Director of User Experience at RainFocus, a rapidly growing software company that powers some of the largest tech conferences in the world, for companies like Adobe, LinkedIn, Oracle, and Cisco. Prior to RainFocus, she led the UX team at Infusionsoft, a $100M SaaS company based in Arizona. As the site leader for their Utah office, she was also responsible for day to day operations, employer brand, and employee happiness. Ingrid has almost 20 years of experience in the design industry, and loves to bring cross-functional teams together to solve difficult problems—and have fun in the process. In her free time she can be found doing DIY projects, perfecting her barista skills, and enjoying the outdoors with her husband, daughter and three dogs


Design Much has opened a merch store with 2 different t-shirt designs for sale!  Check them out here and help support the podcast.

The next Lunch UX will be on March 22nd at Jane. RSPV here and join us to learn how to handle silence and nervous participants during research from Danielle Green.